CultureJamming? Can we think of this in a sense as the introduction of noise into what would otherwise be a pure speech, the soundly concocted political statement of LOGO? Logo rooted in Logos, perhaps. At this intersection the idea of brand and the logic of language unify into a seamless concept. In fact it seems nothing is so thoroughly conceptualized as advertising, where every element is read into; sublogical forces seem to prevail and propel consumers toward an impossible object of desire.

This jam on the Obama poster creates an anarchy of signification. I find a bizarre tension between the mustache the face and the name. Nothing rivals the Hitler mustache in terms of signifying power, but one gets the sense of a bizarre logic prevailing, a circuitous statement formed by this combination of signs. What the fuck does it mean? I don’t know exactly.